3 tips to a great sales campaign

Now is as good a time as any to consider selling your home. No matter the market, with the right property, marketing strategy and agent, it can sell in the fastest possible time, at the right price.

Property presentation

Prior to listing your property for sale consider how well it is presented in its current form. It may be well maintained and ready to list for potential buyers or there may be renovations, improvements or modifications that are needed before it goes to market.

A well-presented property will show all the best features to prospective buyers and appeal to the right person to achieve a sale in the time frame and for a price that you are hoping for.

Marketing strategy

Marketing is a key element in a sales campaign and is important in ensuring that the right buyers are seeing its potential and value.

If you are choosing not to professionally style your home, if it is vacant, or you have a tighter budget, virtual furniture is an affordable option that can be added after professional photography is done to fine-tune the marketing campaign.

Your agent may also talk to you about video walk-through options and social media marketing to increase the number of buyers that the property is shown to.

While traditional methods, such as windows, newspapers and online portals are still relevant, social media marketing is another tool to get your property in front of more buyers.

The right agent

Choosing the right agent to sell your home is an integral part of a successful sale. A good agent will help you to decide on the best method of sale depending on the type of property that you have and the current market conditions.

They will also provide you with a track record and comparable properties that have sold in your area to show evidence of how they have appraised your home and concluded the price estimate.

A great agent will also have a community of buyers that they regularly work with, who they can reach out to about your home and will negotiate in your best interests to achieve the maximum price for your property.

They will talk with you about a strategy at the start of the campaign and if the property is not gaining interested parties or the length of time on the market is extensive, they will also discuss price reductions or other methods that may attract a buyer.

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